EDUCATE
We create large-scale public education and issue campaigns for cause-related and advocacy organizations, as well as government agencies, that are designed to inform the public and broaden their understanding. Some of the issues, such as changes to public policy in the area of health care service delivery, are highly complex. Others, such as a campaign to create smoke-free public housing or safe routes to school and work, are simpler, yet still challenging in their stated purpose of creating behavioral change. We use an array of tools to develop and execute these campaigns.
Among the public education and issue campaign services that we provide are:
- Campaign plan development and execution
- Media events
- Media materials including media advisories, news releases, op-eds, and commentary
- Advertorials
- White papers
- Media training
- Public Service Announcements
- Videos
- Analysis
CLIENT EXPERIENCE
“Ball Consulting Group was instrumental in developing and executing a comprehensive communications strategy aimed at increasing MANA member engagement and educating members, lawmakers, stakeholders, and the public about state legislation that would advance nurse anesthetist practice. Ball Consulting Group was completely committed and provided the much needed attention to detail in delivering a full public relations/media program that was key in our legislative initiative.”