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HOUSINGLAB

A communications hyperspecialization designed to support the creation of more housing of all types to strengthen our region’s economy and competitiveness.

Ball Consulting Group has represented housing clients and worked on housing policy issues throughout its 20-year history.  We recently launched HousingLab to better coordinate the efforts of disparate but allied organizations into a singular voice that can enable the development of new housing, overcome the paralysis of NIMBYism, and counter rampant stealth disinformation campaigns that kill worthy projects all too often.

CLIENT FOCUS

Designed to advance the work of nonprofit and for-profit developers, the design profession, the building trades, and academic programs focused on housing creation and housing policy.

VALUE

  • Create and implement winning communications strategies to overcome self-interested opposition to well-designed and appropriately-scaled housing developments
  • Deliver technical assistance on all facets of marketing communications to housing organizations
  • Develop materials targeting key constituencies
  • Provide opportunities for shared learning among housing sector clients

OUR WORK

Our team has strong subject matter expertise, having represented housing advocacy organizations, developers, architects, a home builders association and a leading graduate real estate development program.

Here are a few samples of our work in this space:

NONPROFIT

Housing Assistance, a nonprofit that has been addressing housing stability issues and building affordable housing on Cape Cod for 50 years, engaged Ball Consulting to amplify its work and message in the midst of an unprecedented housing crisis. We worked on the drafting and placement of op-eds supporting key components of major state housing legislation that would benefit Cape Cod, and the Commonwealth as a whole.  These were published in the Commonwealth Beacon and the Cape Cod Times.

DEVELOPER

South Shore Property Management has had a significant role in the development of transit-oriented residential housing units in downtown Brockton, positioning the project developer as a key player in the downtown revitalization of this Gateway City. We secured a Bloomberg radio interview and news coverage in the Boston Business Journal, The Enterprise of Brockton and the New England Real Estate Journal. The client was also prominently featured in stories that we pitched to Banker & Tradesman and The Boston Globe.

TRADE ASSOCIATION

Ball Consulting Group worked with the Home Builders & Remodelers Association of Massachusetts to advocate for legislative change to restrictive zone rules that hinder affordable housing production. We achieved statewide attention with an op-ed in The Boston Globe, “The State Can Ease its Housing Problem by Building More Starter Homes,” calling for changes to allow for development of smaller, more affordable starter homes. The piece simultaneously educated the public and motivated legislators to enact a bill that would allow for the creation of starter home zoning districts.

HIGHER EDUCATION

The MIT Center for Real Estate engaged Ball Consulting Group to help raise the profile of its master’s degree program in the news media. The center is known for its research on the built environment and its training of professionals in the real estate industry. We secured a full-page feature in The New York Times that highlighted how students in the real estate development studio program used Boston’s growing Seaport district as a model to create mixed-use proposals. On another front, we developed an op-ed piece by the center’s director calling for a mandatory energy rating system for green homes in the U.S. housing market. The piece was published in The Boston Globe.

HELP FOR HOUSING

“We see far too many communities that have sought to keep out the development of new housing.  We have witnessed the pain of many working people and young people who can’t afford to rent a home, let alone own one. We strive to make a difference and help solve a problem while advancing the very aligned interests of our housing clients.”

DAVID A. BALL
President & Founder
BALL CONSULTING GROUP, LLC