Jan. 6, 2023 – Ball Consulting Group, LLC President David Ball was quoted in a recent New York Times story about Southwest Airlines’ operational nightmare that stranded travelers over the holidays.

“When you have the secretary of transportation going on network television and saying that your company is in a meltdown, that’s pretty much the definition of a crisis,” Ball told the Times, adding that the airline will need to rebuild their brand reputation over many years.

Please click here to read the full article.