Preparing for a Fashion Emergency
June 21, 2019 – What to do when crisis strikes a major fashion brand? Ball Consulting Group, LLC President David Ball recently teamed with Rachel Solomon, founder of Honor Code Creative, on a Medium post walking through potential scenarios and solutions.
They write: “While hospitals, insurers, universities and other more traditional sectors might be more inclined to have a crisis plan in place, the fashion/retail industry should take recent high-profile incidents as a call to look at how well they’re prepared for a crisis and equipped to respond with brand-right, effective messaging.”
Read the full piece by clicking here.